The Golf Club at Briar's Creek had already proven itself among the Top 100 courses in America (in Golf Digest and Golf Magazine), but they enlisted IF to help launch the club's release of estate homesites. Overshadowed by the established popularity of nearby Kiawah Island, what Briar's Creek needed most was to create awareness for their superior residential and golf offerings on Johns Island Real Estate-and the demand would take care of itself.

Through print, interactive and direct marketing campaigns, IF quickly picked up the reins and successfully launched the next stage in the evolution of this extraordinary golf retreat.